Methods and apparatus to count people in an audience

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United States of America Patent

PATENT NO 9918126
SERIAL NO

15210321

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Abstract

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Methods, apparatus, systems and articles of manufacture to count people in an audience are disclosed. An example method includes analyzing location information collected by a portable device indicative of a location of the portable device. The method also includes analyzing proximity information collected by the portable device indicative of when a person is near the portable device. The example method further includes generating presence information based on (1) the location information and (2) the proximity information, the presence information being indicative of whether the person is present in a media exposure environment associated with a media presentation device.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Soundararajan, Padmanabhan Tampa, US 44 678
Srinivasan, Venugopal Tarpon Springs, US 197 5521
Topchy, Alexander New Port Richey, US 106 1411

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