Methods and apparatus to de-duplicate impression information
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United States of America Patent
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Mar 27, 2018
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app pub date -
Apr 11, 2016
filing date -
Aug 12, 2013
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Abstract
Example methods and apparatus to de-duplicate impression information are disclosed. An example method includes extracting, by executing a first instruction with a processor, characters from first cookies stored in a first memory space, the first cookies collected from client devices via network communications, and in response to the processor determining that at least two of the first cookies (1) include a same pattern of characters, and (2) correspond to a same first demographic, executing a second instruction with the processor to store, in a second memory space, the pattern of characters in association with the first demographic to indicate that the pattern of characters and the first demographic are both representative of a same first unique audience member.
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