Methods and apparatus to adjust content presented to an individual

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United States of America Patent

PATENT NO 9936250
SERIAL NO

15155543

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods, apparatus, systems and articles of manufacture to adjust content presented to an individual are disclosed. An example method includes measuring, via sensors, responses of an individual to content during a first time, determining response classifications based on a comparison of the responses and respective thresholds, determining a first mental classification of the individual based on combining the response classifications, determining a baseline during the first time, measuring additional responses to the content during a second time, determining additional response classifications based on a comparison of the additional responses to respective additional thresholds, adjusting the baseline based on the additional responses in the second time, determining a second mental classification of the individual based on combining the additional response classifications, determining a mental state of a user based on a similarity of the first mental classification and the second mental classification, and modifying the content based on the mental state.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Levine, Brian Newton, US 17 1262
Marci, Carl Boston, US 9 608
Murray, Brendan Boston, US 19 108

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