Advertising impression determination

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9984388
SERIAL NO

15285928

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Importance

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Abstract

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Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.

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First Claim

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Patent Owner(s)

  • SONY INTERACTIVE ENTERTAINMENT AMERICA LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
van, Datta Glen San Diego, US 50 1515
Zalewski, Gary Oakland, US 90 5425

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