SYSTEMS AND METHODS FOR PROVIDING TARGETED ADVERTISEMENTS BASED ON CURRENT ACTIVITY

Canada Patent

APP PUB NO CA-2425450-A1
SERIAL NO

2425450

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Abstract

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An interactive television application is provided in which advertisements ma y be targeted based on current media. Targeted advertisements may be displayed in displays such as program guide information screens and video overlays. Advertisements are targeted and selected for display or excluded from displa y based on identifying which advertisements are associated with a current medi a or recently watched media. Media groupings are provided to associate media with groups of advertisements. Selection of advertisements for each media grouping can be based on programs, channels, network affilitation, sponsorship, genre or other suitable criteria.

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Patent Owner(s)

Patent OwnerAddress
UNITED VIDEO PROPERTIES INCUSCALIFORNIA USA CALIFORNIA

International Classification(s)

Inventor(s)

Inventor Name Address
ELLIS MICHAEL D BOULDER CO
THOMAS WILLIAM L EVERGREEN CO
WALKER TODD A BERWYN PA 19312
LOPP STEPHEN C BIXBY OK 74008

Cited Art Landscape

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