Methods and apparatus to determine media exposure of a panelist

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United States of America Patent

PATENT NO 11758208
APP PUB NO 20210281896A1
SERIAL NO

17328987

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods, apparatus, systems and articles of manufacture to determine media exposure of a panelist are disclosed. An example apparatus include memory; computer readable instructions; and processor circuitry to execute the computer readable instructions to: determine an anonymized identifier from media monitoring data corresponding to a personal people meter of a panelist; filter anonymized census data from a plurality of media devices based on the anonymized identifier; when second media data different than first media data is included in the media monitoring data during a same time duration, tag the time duration as corresponding to multiple media exposure; and credit exposure to media for the panelist based on the tag.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Davis, Jeremey M New Port Richey, US 43 120
Mannion, Nicholas Towson, US 5 2

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