Enforcing advertisement playback for downloaded media content
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United States of America Patent
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Nov 16, 2010
Issued Date -
N/A
app pub date -
Jun 14, 2006
filing date -
Jun 14, 2006
priority date (Note) -
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Abstract
Enforcing rendering advertisements and other predetermined media content in connection with playback of downloaded selected media content. Playback of selected media content is made conditional on acquisition of a playback token that is generated in response to playback of the predetermined content. The playback token may be implemented as a digital rights management (DRM) license acquired in response to playback of the predetermined content. Another aspect involves a content insertion engine for inserting ads or other predetermined content into the playback of downloaded content.
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