Recommendation campaigns based on predicted short-term user behavior and predicted long-term user behavior

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United States of America

PATENT NO 11983735
SERIAL NO

15612851

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Abstract

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Described are systems and methods for generating recommendation campaigns that optimize for both a desired short-term user behavior and a desired long-term user behavior. In comparison to existing techniques that focus on targeting advertisements or recommendations to specific individuals with a single goal of receiving an interaction with the advertisement from that individual (i.e., a desired short-term behavior), the disclosed implementations consider the long-term user behavior, such as increased visits to a website during a long-term rage, and generate a recommendation campaign that also optimizes for that desired long-term user behavior.

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Patent Owner(s)

  • PINTEREST, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Egan, John William Gupta Mountain View, US 5 1
Narita, Koichiro San Francisco, US 4 1
Orten, Burkay Birant Belmont, US 5 35
Weisfeld-Filson, Samuel Seth Richmond, US 5 1
Zhao, Bo Redwood City, US 152 771

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