Active and progressive targeted advertising
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United States of America Patent
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Apr 29, 2014
Grant Date -
Jan 28, 2010
app pub date -
Jul 24, 2008
filing date -
Jul 24, 2008
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Methods and computer-readable media for presenting a user with advertising content, such as an advertisement or coupon, based on the user's responses to one or more questions are provided. A user may view a web page that includes one or more thumbnails, where each thumbnail represents a media, such as a video clip, an audio clip, or an image. Once a user selects a thumbnail, by hovering a cursor over the thumbnail, for example, a question may appear over the thumbnail. The user may respond to the question, and based on the response, may be provided with some form of relevant advertising content. Subsequent questions may be presented to the user if the user selects more than one thumbnail in a session, and thus the user may be provided with highly relevant advertising content that is based on responses to more than one question.
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