Predictive segmentation of customers

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United States of America Patent

PATENT NO 11823291
SERIAL NO

16950564

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Abstract

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A computer system receives customer records listing customer attributes and an adoption status of the customer, such as whether the customer has enrolled in a particular energy efficiency program. An initial set of patterns are identified among the customer records, such as according to a decision tree. The initial set is pruned to obtain a set of patterns that meet minimum support and effectiveness and maximum overlap requirements. The patterns are assigned to segments according to an optimization algorithm that seeks to maximize the minimum effectiveness of each segment, where the effectiveness indicates a number of customers matching the pattern of each segment that have positive adoption status. The optimization algorithm may be a bisection algorithm that evaluates a linear-fractional integer program (LFIP-F) to iteratively approach an optimal distribution of patterns.

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Patent Owner(s)

Patent OwnerAddress
C3 INC1300 SEAPORT BLVD STE 500 REDWOOD CITY CA 94063

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Albert, Adrian San Francisco, US 10 58
Haghighi, Mehdi Maasoumy Redwood City, US 11 3

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