Computer processes for selecting nodes to call to attention of a user during browsing of a hierarchical browse structure
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United States of America Patent
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Aug 12, 2003
Grant Date -
Mar 13, 2003
app pub date -
Jul 29, 2002
filing date -
Nov 18, 1999
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A computer-implemented process identifies specific nodes within a browse tree or other hierarchical browse structure based on historical actions of online users, and calls such nodes to the attention of users during navigation of the browse structure. The system and method are particularly useful for assisting users in locating popular products and/or product categories within a catalog of an online merchant, but may be used in connection with browse structures used to locate other types of items. In one embodiment, node popularity levels are determined periodically (e.g., once per day) based on user activity data that represents users' affinities for such nodes (items and/or item categories). Popular nodes are called to the attention of users, preferably by automatically 'elevating' such nodes for display within the browse tree. The node elevation process may also be used to elevate nodes that are predicted to be of interest to a particular user.
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