Matching of advertising sources and keyword sets in online commerce platforms
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United States of America Patent
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Feb 25, 2014
Grant Date -
Sep 8, 2011
app pub date -
Jan 11, 2011
filing date -
Jan 13, 2010
priority date (Note) -
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status (Latency Note)
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Abstract
Providing online advertisements includes selecting, among a plurality of advertising sources provided by a seller, a selected plurality of advertising sources that meet a predefined condition; generating a plurality of keyword sets that correspond to the selected plurality of advertising sources; establishing a programming model according to a set of predefined constraints, wherein the programming model represents match of the selected plurality of advertising sources and the plurality of keyword sets; and determining a substantially optimal match between at least some of the plurality of advertising sources and the plurality of keyword sets by solving the programming model.
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