Determining propensities to drive website target user activity

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11836749
APP PUB NO 20220405782A1
SERIAL NO

17887031

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Users may engage in a target user activity via digital systems, such as a website, and/or non-digital systems. Users may user various digital channels to arrive at the digital systems or non-digital systems. Users may also arrive at digital systems, such as the website, via different entry pages. A propensity analyzer can, based on activity data associated with users, determine propensities of one or more of the digital channels, digital systems, non-digital channels, and/or entry pages to drive users to perform a target user activity. The propensity analyzer can generate recommendations for revising digital channels, digital systems, non-digital channels, and/or entry pages to increase their propensities to drive users to perform the target user activity.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANYONE STATE FARM PLAZA BLOOMINGTON IL 61710

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Baldone, Carl Dunwoody, US 4 1
Cuttell, Matthew Cumming, US 10 25
Zheng, Shuhui Atlanta, US 4 1

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