Classifying users for ad targeting

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United States of America Patent

PATENT NO 8799061
SERIAL NO

12767617

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Abstract

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This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a location history for a user, where the location history includes a plurality of location data points for the user; analyzing the location history to derive a category for the user; associating the user with the category; and using the user's associated category to boost one or more candidate content items for delivery to the user.

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Patent Owner(s)

  • GOOGLE LLC

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Belle, Terry Van Sunnyvale, US 4 49
Chatterjee, Surojit Fremont, US 65 1116
Kothari, Anshul Sunnyvale, US 75 625
Zhou, Jian Milpitas, US 382 3265

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