Real-time ad tracking proxy

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United States of America Patent

PATENT NO 11445271
APP PUB NO 20200128305A1
SERIAL NO

16658799

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method provides for tracking client playback events when playing an asset specified in a manifest for streaming adaptive bit rate (ABR) content. The method includes generating, with a manifest manipulator, a manifest that includes an asset URL inserted at a marker denoting a placement opportunity in a content manifest requested by a client. The manifest also includes callback URLs for tracking playback events to be returned by the client. The manifest manipulator sends the manifest to the client. At least one of the callback URLs is received by a tracking proxy associated with the manifest manipulator, indicating that the event has been performed by the client. In response, a tracking URL is obtained by the tracking proxy. The tracking URL is sent to at least one asset decision system participating in an asset decision process that resulted in providing the asset URL to the manifest manipulator.

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Patent Owner(s)

  • ARRIS ENTERPRISES, LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Milford, Matthew A Waxhaw, US 17 399
Romrell, David A Hillsboro, US 19 670
Sheedy, Sean Michael Lake Oswego, US 5 36
Zeng, Yixiang Beaverton, US 4 7

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