System and method for user model based on app behavior

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United States of America Patent

PATENT NO 11973841
APP PUB NO 20170185901A1
SERIAL NO

14982997

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Abstract

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Systems and methods are provided for building a user model. The system includes a processor and a non-transitory storage medium accessible to the processor. The processor is configured to obtain user data from a database, where the user data include user behavior for a plurality of apps installed on one or more user terminals. The processor selects at least one rating parameters using the user data, where the at least one rating parameters indicates a rating of relevant app usage. The system builds the user model based on a rating matrix comprising the at least one rating parameters.

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Patent Owner(s)

  • YAHOO AD TECH LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bhatia, Tarun Burbank, US 48 682
Farahat, Ayman Santa Clara, US 31 255

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