Controlling on-demand video trick mode enablement

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United States of America Patent

PATENT NO 9225998
APP PUB NO 20130152124A1
SERIAL NO

13762198

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Abstract

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Various embodiments related to delivery of advertising content for video on-demand are disclosed. One example embodiment comprises receiving a set of VOD metadata including a first configuration of ad avails to be included in a VOD content item. The first configuration specifies a first set of locations of ad avails and a size of each ad avail in the first configuration. The method further includes comparing the VOD metadata to a set of one or more policy rules specifying a second configuration of ad avails to be included in the VOD content item, the second configuration of ad avails specifying a second set of locations of ad avails and a size of each ad avail in the second configuration. The method further includes determining a number of advertisements to be included in the VOD content item based upon a result of the comparing and obtaining an ad decision.

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Patent Owner(s)

  • MICROSOFT TECHNOLOGY LICENSING, LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agarwal, Gaurav San Francisco, US 94 1178
Migos, Charles San Bruno, US 10 426

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