Methods and apparatus for detecting a composition of an audience of an information presenting device

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United States of America Patent

PATENT NO 8824740
APP PUB NO 20140105462A1
SERIAL NO

14139379

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Abstract

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Methods and apparatus for detecting a composition of an audience of an information presenting device are disclosed. A disclosed example method includes maintaining a first count of a number of people detected in an environment based on image data representative of the environment; when the image data is indicative of a change in the number of people detected in the environment, presenting a request for identity information; determining if the people were compliant in providing the identity information based on a difference between the number of people appearing in the image data and a second number of received identity responses; and when the people were non-compliant in providing the identity information, increasing a second count maintained for the environment indicative of unidentified people in the room.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Nelson, Daniel J Tampa, US 34 978
Ramaswamy, Arun Tampa, US 249 9606
Srinivasan, Venugopal Palm Harbor, US 200 5554

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