Partner encoding of anonymous links to protect consumer privacy

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11157944
APP PUB NO 20150081562A1
SERIAL NO

14478554

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Abstract

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A method and system for bringing together online and offline advertising uses partner-encoded anonymous links that are associated with consumer data. The partner-encoded anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.

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Patent Owner(s)

  • LIVERAMP, INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Della, Rosa Russell Rogers, US 1 16
Jones, Scott Little Rock, US 141 3084
Robbins, Dana S Conway, US 6 158
Roullier, Thierry Chicago, US 9 152
Young, Linda Miami, US 17 278
Zukerman, Mike Solon, US 4 111

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