Marketing communication and transaction/distribution services platform for building and managing personalized customer relationships
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United States of America Patent
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Mar 29, 2011
Grant Date -
Nov 8, 2007
app pub date -
Dec 4, 2006
filing date -
Sep 4, 2001
priority date (Note) -
In Force
status (Latency Note)
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Abstract
An interactive marketing communication and transaction services platform for managing personalized customer relationships. The platform facilitates communication and transactions between consumers, retailers and manufacturers, by helping suppliers customize product/service offerings, presentations and advertising messages to reflect individual consumers' needs, while providing portals with premium advertising messages for personal interactive info/news/entertainment services. The core of the platform consists of i) a central database system with ‘product/retail information’ and ‘holistic purchase-behavior specific consumer profiles’, generated by registering on-line product/retail information retrieved by consumers, as well as purchases made both on-line and in-store, using a loyalty card; ii) software applications, that create ‘market intelligence’ on manufacturer/retailer offers, consumer purchase needs, market performance of products/retailers and impact of brand/retailer presentations and ads on consumer purchase behavior; and iii) standard performance indicators, that make it possible to benchmark individual consumer communication programs against each other.
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