Attributing conversion events to viewable content impressions using multiple efficacy attributes

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11763338
SERIAL NO

15719076

Stats

ATTORNEY / AGENT: (SPONSORED)

Importance

Loading Importance Indicators... loading....

Abstract

See full text

Systems, methods, and computer-readable media are disclosed for attributing conversion events to viewable content impressions using multiple efficacy attributes. In one embodiment, an example method may include determining, by one or more computer processors coupled to at least one memory, first content of a content campaign for presentation at a first user device, the content campaign related to a product or service, receiving a first indication of a first conversion event related to the product or service at the first user device, determining that a first impression of the first content was presented at the first user device before the first conversion event, determining a first raw score for the first impression based at least in part on a first viewability of the first impression at the first user device, determining a first set of efficacy attributes for the first impression, determining a first weighted score for the first impression based at least in part on the first raw score and the first set of efficacy attributes, and attributing the first conversion event to the first impression based at least in part on the first weighted score.

Loading the Abstract Image... loading....

First Claim

See full text

Family

Loading Family data... loading....

Patent Owner(s)

  • AMAZON TECHNOLOGIES INC.

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Tran, Minh Chi Seattle, US 1 0

Cited Art Landscape

Load Citation

Patent Citation Ranking

Forward Cite Landscape

Load Citation

Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
3.5 Year Payment $1600.00 $800.00 $400.00 Mar 19, 2027
7.5 Year Payment $3600.00 $1800.00 $900.00 Mar 19, 2031
11.5 Year Payment $7400.00 $3700.00 $1850.00 Mar 19, 2035
Fee Large entity fee small entity fee micro entity fee
Surcharge - 3.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 7.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00