System, method and computer program product for updating advertising data for recorded video data

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United States of America Patent

PATENT NO 8798442
SERIAL NO

12636717

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method is disclosed including but not limited to, receiving a video data stream at a multimedia processor end user device; storing the video data stream at a digital video recorder; monitoring a playback of the stored video data stream at the multimedia processor end user device; detecting an advertising trigger in the playback of the video data stream at the multimedia processor end user device; logging a time for the trigger detected in the video data stream in a trigger log at the multimedia processor end user device; sending the trigger log including data to an advertising server so that the advertising verification system can correlate the time the trigger occurred with an advertising schedule; receiving a replacement advertising data stream from the advertising server based on the advertising trigger; and receiving a replacement advertising data stream during the playback of the video data.

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Patent Owner(s)

  • AT&T INTELLECTUAL PROPERTY I, L.P.

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Coppa, Frank Kansas City, US 30 136
Kennedy, Larry Lawrence, US 16 113
Wilson, Brian Liberty, US 210 5413

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