Systems and methods for determining media creative attribution to website traffic

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11900413
APP PUB NO 20220237653A1
SERIAL NO

17718148

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A media creative attribution method includes determining a response profile within an attribution time window, the response profile being a portion of a unique visitor (UV) curve associated with a website. In some cases, a shadow baseline analysis is run on every media creative that aired within an extended time window to determine whether to adjust the response profile. A total lift within the attribution time window is determined utilizing a baseline of the UV curve. A weight for each media creative that aired within the attribution time window is determined. Utilizing the weight, the total lift is allocated to individual media creatives that aired within the attribution time window. The allocated attribution can be utilized to generate performance metrics relating to the individual media creatives that aired within the attribution time window. The performance metrics such as cost per visitor can be visualized through a user interface or dashboard.

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Patent Owner(s)

  • TATARI, INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chen, Wei Santa Monica, US 1766 22332
Swinson, Michael D Santa Monica, US 90 1589

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