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United States of America Patent

PATENT NO 11720918
APP PUB NO 20210133806A1
SERIAL NO

17144125

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.

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Patent Owner(s)

  • GOOGLE LLC

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chung, David San Francisco, US 38 945
Moonka, Rajas San Ramon, US 59 1896
Rajaram, Gokul Los Altos, US 63 1903

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Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
3.5 Year Payment $1600.00 $800.00 $400.00 Feb 8, 2027
7.5 Year Payment $3600.00 $1800.00 $900.00 Feb 8, 2031
11.5 Year Payment $7400.00 $3700.00 $1850.00 Feb 8, 2035
Fee Large entity fee small entity fee micro entity fee
Surcharge - 3.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 7.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00