Determining user personality characteristics from social networking system communications and characteristics

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United States of America Patent

PATENT NO 8825764
SERIAL NO

13608943

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Abstract

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A social networking system obtains linguistic data from a user's text communications on the social networking system. For example, occurrences of words in various types of communications by the user in the social networking system are determined. The linguistic data and non-linguistic data associated with the user are used in a trained model to predict one or more personality characteristics for the user. The inferred personality characteristics are stored in connection with the user's profile, and may be used for targeting, ranking, selecting versions of products, and various other purposes.

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Patent Owner(s)

  • FACEBOOK, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Eckles, Dean Palo Alto, US 8 110
Nowak, Michael San Francisco, US 22 272

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