Systems and methods for determining customer metrics

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United States of America Patent

PATENT NO 11379863
SERIAL NO

15612069

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Abstract

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A financial institution computing system includes an account database configured to store a plurality of transaction statistics with respect to a financial account of a customer, a social media database configured to store a plurality of social media activities of the customer, and a customer metric management circuit. At least one of the plurality of transaction statistics is indicative of a first transaction between the customer and a merchant. The customer metric management circuit is configured to determine a probability model of the customer based on the plurality of transaction statistics and the plurality of social media activities of the customer. The probability model indicates a probability that the customer will conduct a second transaction with the merchant in the future. The customer metric management circuit is further configured to provide the probability model of the customer to a device associated with the merchant.

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Patent Owner(s)

  • WELLS FARGO BANK, N.A.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Burton, Anthony Charlotte, US 5 11
Kalaboukis, Chris San Jose, US 193 4852
Lockwood-Stein, Margot Palo Alto, US 12 14
Oldroyd, Orsolya Walnut Creek, US 8 2
Vittimberga, Paul Oakland, US 51 134

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