Digital advertising platform with demand path optimization

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11961114
APP PUB NO 20230196404A1
SERIAL NO

18109175

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A digital advertising system includes at least one processor configured to execute a plurality of functional modules including an analytics module to receive and analyze client attributes associated with a website visitor and a requested website to define an analytics event. The analytics module ingests and enriches data within the analytics event and provides it to a machine learning module that generates prediction models for potential bids. A management platform receives the bidding prediction and generates candidate configs. An optimization module receives the candidate configs and applies weights and additional features to select a config and generate an optimized script for the selected config. A deployment module receives the optimized script and delivers the script to the website visitor.

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Patent Owner(s)

  • PUBWISE, LLLP

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Johnston,, Jr Stephen F Marietta, US 5 12

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