Out of home digital ad server

Number of patents in Portfolio can not be more than 2000

United States of America

PATENT NO 11257121
SERIAL NO

16026991

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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There is provided a method for an out of home advertising campaign, the method comprising: supplying creative for the campaign; determining criteria for the campaign, the criteria comprising targeting a demographic; selecting one or more boards for display of the creative, the selecting based on static data, projected data, and optionally real-time data; and displaying the creative on the one or more boards. There is also provided an out of home digital ad server comprising: at least one digital board; a digital feed provider to provide each board with creative to be displayed; a computer processor for analysing data to optimize board selection based on a demographic; and a communication network to direct creative from the ad serving processor to the at least one digital board based on the selection of creative by the computer processor.

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Patent Owner(s)

Patent OwnerAddress
HIVESTACK INC321 DE LA COMMUNE STREET WEST SUITE 200 MONTREAL H2Y 2E1

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Cotugno, Giuseppe Cote St-Luc, CA 3 9
De, Gaspe Beaubien Francois Montreal, CA 3 9
Lizotte, Vincent Montreal, CA 2 4
Soupliotis, Andreas Westmount, CA 12 191
Troel, Pierre-Yves Lachine, CA 3 9

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