Out-of-home campaign intelligence

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United States of America Patent

PATENT NO 11481799
APP PUB NO 20200211051A1
SERIAL NO

16731604

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Embodiments of the invention overcome the shortcomings of prior art by transforming the understanding of how different creative placements and location helps drive sales and other KPIs to a computerized methodology that may allow advertising planners and buyers to generate plans that meet these expectations on effectiveness of their advertising campaign. Aspects of the invention fusing the “probability of exposure” estimates with segment level data to provide layers of intelligence in determining the probability estimates for sales conversion or other KPIs. Moreover, aspects of the invention may predict based on various models the reach and frequency relationship tradeoff for different impression levels.

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Patent Owner(s)

  • KINESSO LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Patel, Tushar San Francisco, US 19 447
Pillemer, Graeme Sydney, AU 1 1
Rhyu, Yong San Ramon, US 1 1

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Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
3.5 Year Payment $1600.00 $800.00 $400.00 Apr 25, 2026
7.5 Year Payment $3600.00 $1800.00 $900.00 Apr 25, 2030
11.5 Year Payment $7400.00 $3700.00 $1850.00 Apr 25, 2034
Fee Large entity fee small entity fee micro entity fee
Surcharge - 3.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 7.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00