Automated on-line experimentation to measure users behavior to treatment for a set of content elements

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United States of America Patent

PATENT NO 6934748
SERIAL NO

09648429

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Abstract

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An automated system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment over a data network. An observation module collects observation data relating to user behavior for each treatment. A scripting/scheduling engine coordinates the operation of the experiment engine and the observation module.

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Patent Owner(s)

  • ACCENTURE GLOBAL SERVICES LIMITED

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bennett, Jason P Carlingford, AU 2 333
Louviere, Jordan J Northbridge, AU 3 339
Phillips, Hikaru Bronte, AU 8 488

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