Techniques for implementing advertisement auctions on client devices

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United States of America Patent

PATENT NO 11941667
APP PUB NO 20220335480A1
SERIAL NO

17661743

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Embodiments set forth techniques for managing advertisement auctions on a client device. The method can include the steps of (1) receiving, from a server device, a plurality of objects, where each object is associated with a respective digital asset, and each object includes, in association with the respective digital asset (i) a server-derived digital asset vector, (ii) a server-derived predicted tap-through rate, and (iii) a bid amount. In turn, and for each object of the plurality of objects, the client device (2) generates a respective estimated cost per impression for the object based on the information provided by the server device as well as information derived by the client device. Subsequently, the client device (3) identifies, among the plurality of objects, the object associated with the highest respective estimated cost per impression, and (4) causes an advertisement for the respective digital asset associated with the identified object to be displayed.

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Patent Owner(s)

  • APPLE INC.

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bhaduri, Kanishka Sunnyvale, US 2 0
Bunyard, Jeremy M Sunnyvale, US 2 0
Everson, Bernard H Santa Clara, US 2 0
Hwang, Boon C San Rafael, US 2 0

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