Editorial related advertising content delivery system
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United States of America Patent
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Oct 20, 2009
Grant Date -
N/A
app pub date -
Apr 25, 2007
filing date -
Apr 27, 2006
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A content management and delivery system that works with a publisher website to deliver access to advertising content within Microsites relevant to content accessed by the user on the publisher website. The system includes a computer program product for determining relevance of the advertising content with regard to a selected item of editorial content, and for creating a link to the advertising content in accordance with the relevance thereof. The computer program product ensures that when a user navigates to the advertising content using the link, the user is not caused to exit from a publisher environment.
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Family
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Cited Art Landscape
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