Matching offers to known products

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United States of America Patent

PATENT NO 8805753
APP PUB NO 20130073592A1
SERIAL NO

13678911

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Abstract

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A method and apparatus for electronically matching an electronic offer to structured data for a product offering is disclosed. The structure data is reviewed and a dictionary of terms for each attribute from the structure data is created. Attributes in unstructured text may be determined. Each pair of the attributes (name and value) from the unstructured data and the structured data are obtained, the attribute pairs of the structured data and the unstructured data and compared and a similarity level is calculated for the matching the attribute pairs. The structured data pair that has the highest similarity score to the unstructured data pair is selected and returned.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Givoni, Inmar-Ella Toronto, CA 11 84
Kannan, Anitha Mountain View, US 31 286

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