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Abstract

A system and method are provided for psychographically profiling a target population of individuals, programmably implemented in a server apparatus. The psychographic segmentation portion includes a questionnaire processing part, a segment solution part, and a typing tool part. The questionnaire processing part acquires a plurality of responses to a predetermined set of questionnaire questions by an initial pool of target population members. The questionnaire processing part uses a combination of weighted statistical methodologies to arrive at a rule-based decision on whether the question would serve as a good wedge variable. Optionally, the rule based decision is then compared to an expert's opinion and the weights and threshold parameters of the weighted statistical combination are adjusted accordingly to more accurately match the expert's decision. The identified wedge variables are used for effectively segregating the target population into groups of homogenous individuals. The typing tool part selectively generates an abbreviated set of questions from the predetermined set of questionnaire questions for profiling an individual respondent to at least one of the segments.

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First Claim