Methods and apparatus to collect distributed user information for media impressions

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United States of America Patent

PATENT NO 11830028
SERIAL NO

17556709

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Importance

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Abstract

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A disclosed example includes memory; instructions in the apparatus; and processor circuitry to execute the instructions to: monitor for a mobile device communication at a merchant location; obtain a first identifier from the mobile device communication obtained at a first server in response to identifying the mobile device communication during the monitoring; store the first identifier in association with the merchant location in a database; and in response to determining that the first identifier is present in the database, send an association between the first identifier and the merchant location to a second server of an audience measurement entity, the first identifier included in a second communication from the second server of the audience measurement entity.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Alla, Madhusudhan Reddy Richardson, US 42 557
Burbank, John R Stamford, US 17 308

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