Importance

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Abstract

A sales lead generation system includes components including a gaming device and an application server. The application server includes a game controlling module and an education module configured to display on the gaming device educational information regarding financial products and receive data indicating that the end user has reviewed the educational information or answered a question regarding it. The application server also includes a loyalty module configured to award the end user consumer reward points. A social media server component is configured to transmit social media data associated with the end user to the application server. A biofeedback device component is configured to collect biofeedback data associated with the end user and transmit the biofeedback data to the application server. The application server further includes a correlation module configured to identify financial products based on the game play data, the social media data and the biofeedback data. A display and input device is configured to display to the end user data describing the one or more financial products; receive input describing an indication of interest of the end user regarding one or more of the one or more financial products; transmit data describing a location of the end user to the application server. An agent/advisor server is configured to identify a sales entity at the location that sells financial products indicated by the end user to be of interest. A client calendar server is configured to assist in scheduling a communication event between the sales entity and the end user.

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First Claim