System and method for dynamic content delivery based on gaze analytics

Number of patents in Portfolio can not be more than 2000

United States of America

PATENT NO 11199899
APP PUB NO 20200089317A1
SERIAL NO

16525425

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Abstract

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A method of presenting content to a subject based on eye position measurements includes presenting the subject with content. While presenting the content to the subject, one or more of the subject's eye positions is measured, from which a locus of the subject's gaze is determined. The method includes continuously performing the operations of: generating an attention metric using the one or more measured eye positions; based on the attention metric, determining an attention state of the subject; and determining a trajectory of the locus of the subject's gaze. In accordance with detecting a change in the attention state of the subject, the presentation of the content is modified based on the trajectory of the locus of the subject's gaze so as to present different content than if the attention state of the subject had remained the not attending state.

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Patent Owner(s)

  • SYNC-THINK, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ghajar, Jamshid Palo Alto, US 19 782

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