Measurement of internet media consumption

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11785107
APP PUB NO 20230051557A1
SERIAL NO

17976727

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods, apparatus, and systems are disclosed to measure media consumption. An apparatus includes a memory, machine readable instructions, and processor circuitry to instantiate or execute the machine readable instructions to access a domain pattern signature representative of a request to obtain media, the domain pattern signature includes (a) a set of domain names and (b) one or more of a location of the request, a time of the request, or a characteristic of a device used to execute the request, compare the domain pattern signature to one or more reference signatures, determine a first reference signature includes (a) a matching set of domain names and (b) one or more of a matching location of the request, a matching time of the request, or a matching characteristic of the device used to execute the request, and credit the domain pattern signature with an Internet site associated with the first reference signature.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC.

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Deng, Kevin Keqiang Oldsmar, US 36 528
Kerkes, Joseph Lutz, US 30 34

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