Individualized marketing to improve capacity utilization

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United States of America Patent

PATENT NO 7917387
APP PUB NO 20060155598A1
SERIAL NO

11087469

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Suppliers of goods and/or services subject to shifts in capacity utilization design and implement marketing campaigns around utilization forecasts, targeting marketing expenditures on periods of excess capacity rather than periods without excess capacity, and in some embodiments also to alter variables such as pricing, consumer targeting, or even the intensity of the campaign itself on a dynamic basis in response to changing market conditions.

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Patent Owner(s)

  • KAYAK SOFTWARE CORPORATION

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
English, Paul Arlington, US 4 530
Giza, Jim Sutton, US 3 202
Hafner, Daniel S Fairfield, US 3 167
Patterson, Andrew New York, US 36 910
Spurr, Charles L Wakefield, US 3 202

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