Event-based analysis of business objectives

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United States of America Patent

PATENT NO 8538800
APP PUB NO 20080294471A1
SERIAL NO

11804944

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Abstract

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Aspects of the invention relate to displaying on a graph data describing events and data describing key performance indicators (KPIs). The event data describes an occurrence that may influence the performance objectives of a business, such as the appearance of an advertisement for the business in a magazine. The KPI data describes a quantifiable measure of the business's performance, such as the number of sales of a product. The event data and KPI data are received and displayed on a graph so that the business owner can understand the relationship between the events and the KPIs.

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Patent Owner(s)

  • MICROSOFT TECHNOLOGY LICENSING, LLC

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gupta, Ajay New Delhi, IN 229 3996
Nandwani, Sharad Hyderabad, IN 5 67

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