Managing addressable asset campaigns across multiple devices

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11689758
APP PUB NO 20210352349A1
SERIAL NO

16932042

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management(DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (AND) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.

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Patent Owner(s)

Patent OwnerAddress
INVIDI TECHNOLOGIES CORPORATIONPRINCETON NEW JERSEY 08540-6617

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Anderson, Bruce J Chesterfield, US 40 2254
Fiderer, Howard Princeton Junction, US 8 8
Peterson,, II Alden Lloyd New Providence, US 11 231
Wilson, Daniel C Edmonton, CA 73 3404

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