Interactive advertising

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8401903
APP PUB NO 20090006214A1
SERIAL NO

12209126

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Abstract

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Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.

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Patent Owner(s)

  • MICROSOFT TECHNOLOGY LICENSING, LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Lerman, David Ross New York, US 21 1602
Sanchez, Matthew Allen San Francisco, US 18 1576
Sanchez, Nicholas Newport, US 2 98
Young, Troy William Mill Valley, US 14 663

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11.5 Year Payment $7400.00 $3700.00 $1850.00 Sep 19, 2024
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