Systems and methods for displaying and adjusting virtual objects based on interactive and dynamic content

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United States of America Patent

PATENT NO 11914765
APP PUB NO 20230259202A1
SERIAL NO

17674559

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and methods for overlaying virtual objects in a virtual environment based on user interest and user interactions are disclosed. The methods analyze a live view of a surface viewed through camera or a transparent lens and determine if the policies of the surface allow overlaying of virtual objects. The method fetches a virtual object and calculates a score based on user interest, user gaze, and user engagement. Virtual objects that meet the policies of the surface and a scoring criterion are overlayed on the surface in the virtual environment and enhanced based on a plurality of enhancement factors. Virtual objects are also overlayed in frames of a live broadcast based on their scores. Virtual objects displayed on a conference call interface, which may be meeting tools or icons associated with other conferencing functionality, are enhanced, or removed from the user interface based on their utilization.

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Patent Owner(s)

  • ROVI GUIDES, INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Doken, Serhad Bryn Mawr, US 49 667

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