Customizing targeted advertisements based on profile information exchange

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United States of America Patent

PATENT NO 11727444
APP PUB NO 20160275562A1
SERIAL NO

14662485

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A device, system, and method implemented in a computer system for delivering targeted advertisements to a customer device on a network. A request is received from the customer device to download a media content file. Targeted advertisement opportunities are detected in the media content file. Profile data is received for the customer device, and targeted advertisements are received that relate to the profile data for the customer device. The media content file and the targeted advertisements are sent in response to the request from the customer device to download the media content file.

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First Claim

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Patent Owner(s)

  • ARRIS ENTERPRISES, LLC

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
DelSordo, Christopher S Souderton, US 14 26
Elcock, Albert F West Chester, US 41 560

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