Onboarding of return path data providers for audience measurement
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United States of America Patent
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Feb 27, 2024
Grant Date -
Oct 15, 2020
app pub date -
Apr 30, 2020
filing date -
Jun 6, 2018
priority date (Note) -
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Abstract
Example methods and apparatus to onboard return path data providers for audience measurement are disclosed herein. Example apparatus disclosed herein to predict return path data quality include a classification engine to compute a first data set of model features from validation tuning data reported from media metering devices and a second data set of model features from return path data reported from return path data devices. The example apparatus also include a prediction engine to train a machine learning algorithm based on the first data set, apply the trained machine learning algorithm to the second data set to predict quality of the return path data reported from the return path data devices, and determine an onboarding status for a return path data provider based on an aggregate predicted quality of the return path data reported from the return path data devices.
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