Methods and apparatus for electronically determining item advertisement recommendations

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11341528
APP PUB NO 20210201347A1
SERIAL NO

16730489

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Abstract

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This application relates to apparatus and methods for automatically determining and providing, for a given anchor item, a ranking of items. The ranking may include sponsored items. In some examples, a computing device receives a request for items for an anchor item. The computing device determines a relevancy of a plurality of recommended items and sponsored items. The computing device also determines a cost value for the sponsored items. The computing device determines ranking values for the plurality of recommended items and sponsored items based on the relevancy values and the cost values, and ranks the items based on the ranking values. In some examples, the computing device updates the final item ranking based on the application of one or more rules. The computing device transmits the final item ranking to a web server. The web server displays advertisements for the items in ranked order.

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Patent Owner(s)

  • WALMART APOLLO, LLC

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Achan, Kannan Saratoga, US 178 703
Manda, Rajagopal Newark, US 2 0
Manoharan, Shirpaa Sunnyvale, US 16 15
Nag, Kaushiki Sunnyvale, US 16 24

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