System to associate a demographic to a user of an electronic system

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United States of America Patent

PATENT NO 7818290
SERIAL NO

11818921

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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This invention includes a system for the association of a user of an electronic system with a demographic, wherein a data characteristic of the user is accessed and compared to a wide population probability distribution reference indicative of a demographic associated with the data characteristic, and making a determination of a probability that the user is up to the demographic based on the comparing. Systems may include a method for selecting a more probable data characteristic upon which to associate a user with a demographic, and a data processing apparatus configured with one or more wide population probability distribution references for use on any one of a number of electronic systems.

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Patent Owner(s)

  • IDENTITY METRICS, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Alward, Herbert Lewis Coeur d'Alene, US 8 914
Davis, Charles Frederick Lee Richland, US 4 416
Schmidt, Michael Patrick Pasco, US 5 533

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