Advertising methods for advertising time slots and embedded objects

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United States of America Patent

PATENT NO 8522273
APP PUB NO 20110321087A1
SERIAL NO

13175663

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.

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Patent Owner(s)

  • ROKU, INC.

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Huber, Thomas Parker, US 242 3963
Lemmons, Thomas Evergreen, US 30 3435
Zenoni, Ian Highlands Ranch, US 38 3038

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11.5 Year Payment $7400.00 $3700.00 $1850.00 Feb 27, 2025
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