TARGETED INFORMATION CONTENT DELIVERY USING A COMBINATION OF ENVIRONMENTAL AND DEMOGRAPHIC INFORMATION

World Intellectual Property Organization Patent

APP PUB NO WO-2004036476-A1
SERIAL NO

PCTUS0332683

Stats

Importance

Loading Importance Indicators... loading....

Abstract

See full text

A system and method for targeting the delivery of information content to selected potential recipients thereof using a combination of environmental and demographic information related to such potential recipients. Environmental information used may include weather information, such as weather forecast information obtained from weather forecast models. Demographic information includes locations of interest, lifestyle, and other demographic information for potential recipients. Based on a combination of such environmental and demographic information, selected information content, such as advertising information, is targeted for delivery to selected ones of the potential recipients to whom such content is likely to be most valuable. Content may be delivered to the recipient in any manner, including via an e-mail or Internet web page.

Loading the Abstract Image... loading....

First Claim

See full text

Family

Loading Family data... loading....

Patent Owner(s)

Patent OwnerAddress
MYWEATHER LLCUSMADISON WI 53719

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address
PETERSON MATTHEW C SUDBURY MA
KELLY TERENCE F MADISON WI 53705
WIGGINS RANDALL T MADISON WI
KELLY CHRISTOPHER W PHILADELPHIA PA 19146

Cited Art Landscape

Load Citation