SYSTEM AND METHOD FOR IDENTIFYING USER INTERESTS THROUGH SOCIAL MEDIA

World Intellectual Property Organization Patent

APP PUB NO WO-2017024316-A1
SERIAL NO

PCTUS2016046082

Stats

Importance

Loading Importance Indicators... loading....

Abstract

See full text

Described is a system for discovering user interests through online social media, and more specifically, to a way of doing so by means of a bi-directional graph model. During operation, the system generates a confidence matrix F based o» user interactions and co-occurring tags on a social media platform. The confidence matrix F indicates a likelihood of the users in the social media platform as being interested in a particular topic. Based on such likelihoods, an action can be initiated regarding a particular topic for those users whose likelihood of being interested in the particular topic exceeds a predetermined threshold. For example, the system generates and presents an online advertisement to users regarding a particular topic to those users whose likelihood of being interested in the particular topic exceeds a predetermined threshold.

Loading the Abstract Image... loading....

First Claim

See full text

Family

Loading Family data... loading....

Patent Owner(s)

Patent OwnerAddress
HRL LAB LLCUSCALIFORNIA USA

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address
LU TSAI-CHING WYNNEWOOD PA
XU JIEJUN DIAMOND BAR CA

Cited Art Landscape

Load Citation